What is FEM:

FEM All Things was an interesting business covering quite a few corners of the fashion world.  The FEM duo offered a service to co-ordinate events, photo and video shoots for brands as well as help create and build up a brand.  Their online store stocked premium local and international brands eg Hunter, Saint&Summer and Oroblù, to name just a few and their blogs offered very practical and trendy hints and tips on how to make the most from the latest seasonal fashion trends.

The brief:

The FEM team had an existing website on Wix but they weren't completely satisfied with the look and feel, the navigation nor the backend functionality.  Also, they wanted to be able to offer customers the opportunity to purchase items from the brands they endorsed via their blog and directly from the site.  Enter Shopify.  It was a complete rebuild, involving moving SEO and existing content from Wix to Shopify as well as building new content and editing images and branding elements to ensure the site showcased the latest brands they partnered with as well as their own branding facelift.

Their online store is not active any longer as they are going through further company rebranding.  These are screenshots of the site that was created towards the end of 2016.

Homepage slider and dropdown menu with multiple layer menu navigation:

FEM homepage and Dropdown Menu

About us page incorporating custom elements and images:

About us page FEM

Collection page:

Saint&Summer collection on FEM


blogs from FEM