The Cupcake Club

What is The Cupcake Club:

The Cupcake Club is a mother and daughter team of epic bakers based in Johannesburg.  They offer cupcakes, custom cakes, biscuits, doughnuts, platters and more, whether for a birthday party or regular local corporate deliveries.

The Brief:

Jeannie and her team approached me to help them give their brand a new home.  Their branding is beautifully presented and although they have a huge social media following, they also wanted to be able to direct potential new customers to a website to view products in greater detail and to showcase recipes, blogs, etc all while building an online community.  The Wix platform offered this brand the best of both worlds in terms of value for money, designability and future growth.

What The Cupcake Club had to say about working with Mush:Mush:

"From the very start, Jenn has been amazing! For a bunch of pastry chefs, the idea of launching a website was incredibly daunting - We couldn’t have found a more patient individual to guide us through the process and answer our hundreds of questions. All we knew was that we wanted something beautiful. When you can’t smell or taste the products, the visual appeal is everything. The final website was more than we could have imagined! Jenn nailed our vision and was professional, punctual and a bunch of fun to work with! Thank you Mush Mush for all of your time and hard work bringing our dream website to life!"

- Jeannie Gilgannon, Managing Director | The Cupcake Club