Rebel & Co.
What is Rebel & Co.:
Rebel & Co. is a new project. It aims to bring awesome motorcycling gear, made anywhere in the world to SA. As avid bikers, we’re always cooing over the cool stuff available from local and international brands online and there hasn’t really been an easy-peasy way of buying it locally, so the thinking is to bring the brands to SA so all bikers get to not only ‘coo’ over the gear, but wear it!
We’re still in the beginning phases of this project so there’s a lot of ground work to cover in terms of getting set up to import brands, but it’s a very exciting project with huge opportunity! We have started with a few local brands, namely Noir Rebel, Isithuthuthu and our in-house R&Co. ranges, so check those out in the meantime and watch this space for your fave biker brands to be featured soon!
The brief:
We needed a site that looked cool but that wasn't complicated to get around. We want customers to find the brand they're looking for quickly, without layers of homepage promos or featured collections. Not in the beginning anyway.